This Template Must Be Working

4 responses to “This Template Must Be Working”

  1. Thom says:

    It probably existed before, but this is probably the spark…

    https://www.youtube.com/watch?v=MnSIp76CvUI

    • Jae-Ho says:

      I enjoyed that way more than I anticipated.

      It is a predecessor and possibly a forerunner, but unless I missed something, the Johnnie Walker ad is missing this key ingredient of the now standard recipe:

      “… Then we did this elicit sexy and dangerous thing, because people who aren’t as passionate as us can’t keep passionate people like us down…”

      Questionable actions full of negative externalities is what passion is, I guess, at least in the alcoholic beverages world.

  2. Thom says:

    I totally missed that through line, or the key element to the template.

    Being a total badass has often been connected to selling alcohol (he’s a man…playing by his own rules!) but not usually as reflected by the company itself.

    Seems we’ve moved on from the “secret society” angle.

    • Jae-Ho says:

      If by “secret society” you mean the Wiser-hood and Ketal One style No Bro Left Behind, I hear you.

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