Targeting 2
Just saw an ad that has a boy and a girl enjoying each other’s company in various roadside locations. The ad ends with the boy dropping the girl off in his car. She tells him to not to get out, she’ll get her item from the trunk herself. That item is a gas can and you can now see her abandoned truck in the scene. Turns out they were strangers and he was just helping her out. Boy looks disappointed and drives away. He gets home and see’s that she had written her number in the dirty film on the trunk of his car. Close ad with tagline about how anything can happen when you drive a Ford, or Honda, or whatever. Or maybe it wasn’t even a car ad. I can’t remember.
Clever, exciting, and touching, I guess, but all I could think was: What if it rained?! What if he doesn’t look back there?! Because spontaneity is hot, that’s what. Well I find reliable means of communication and not leaving important objectives up to the vagary of weather, hot.
Jae-Ho
When I see things like this I have a little wonder about how many connections have been missed not through a lack of opportunity but merely incredibly poor execution.
5% of all possible connections. 10%?
But then, this is why I find In the Mood for Love riveting. Had they gotten together in the end, would I have cared half as much?
I don’t know if it’s 5% or 10%. But let’s try our best to get it down to 0%.
Or…
Actions such as her’s excite us more than the logic of writing down a phone number ever could.
On the other hand…
Manufactured excitement feels kind of manufactured.